Search Engine Optimization (SEO) is one of the most effective forms of marketing. But how do you compete against companies that have millions of dollars to spend on SEO and marketing? The answer is to let someone else worry about SEO and getting on the first page of Google and then taking advantage of their success. This is called directory marketing. In recent years, search engines have placed a lot of weight on providing consumers with lists of products or services and allowing them to make a decision from there. Directories such as HomeAdvisor, Care.com, Yelp, Thumbtack, etc. have all capitalized on this and are a consistent face on the first page of search engines.
The goal is to have as many doors open to your website from the first page of search engines.
It's actually pretty simple. The more places your website is able to be accessed from the first page of a search engine, the better chance of you capturing a consumer's business. Directories allow you to open multiple doors to your website from the first page of a search engine. They also add trust to your brand and deliver a highly qualified consumer to you.
Many small businesses still do not take advantage of directory marketing.
It's a competitive advantage. Not only are you opening multiple doors to your website and receiving highly qualified traffic, you're also employing a form of marketing that a lot of your competitors still aren't utilizing. We'll work with you to understand your goals and your target customer to create a directory marketing strategy that is unique to you and that works hand in hand with your other marketing campaigns to drive revenue.
Want to know how your marketing stacks up?
Don't fall for gimmicks or false promises. Hire a company that will put your business over their business. Hire a company who understands the difficulties of running a small business. Hire a company that has experience marketing and selling for small businesses. Hire iGrow.