Only 2% of shoppers make a purchase on their first visit to a website. That means 98% of consumers who visit your website do not purchase your product or service the first time they visit your site. What are the 98% of consumers doing after they leave your site? They're most likely doing more research and looking at your competitors. So how do you stay front of mind and capture business form this 98%? Remarketing, also know as retargeting, is your answer.
Remarketing has a 200-400% better click through rate than standard banner ads.
Remarketing allows you to show your brand and product or service to people who have not only shown interest in your product or service but who have actually visited your website. Have you ever visited a website only to later see that particular brand following you around from website to website? You're being retargeted. This type of marketing ensures consumers do not forget about your brand while they're going through the buying journey. And, brand recognition increases 80% by the 3rd time a consumer sees your brand. Why is this important? Because a consumer is more likely to purchase your product or service if they recognize your brand.
Don't fall victim to overexposure.
Too much of something is never a good thing. A lot of marketing companies will turn on a retargeting campaign with the main goal of driving impressions to make themselves look good. Unfortunately, the side effect of this is making your brand a very annoying one for your consumers. We don't create marketing strategies to make ourselves look good. We create marketing strategies to make you look good. We know what a successful retargeting campaign looks like. And, by applying our knowledge and experience to your business goals, we are able to create a successful retargeting campaign that works hand in hand with your other marketing campaigns to drive revenue.
Want to know how your marketing stacks up?
Don't fall for gimmicks or false promises. Hire a company that will put your business over their business. Hire a company who understands the difficulties of running a small business. Hire a company that has experience marketing and selling for small businesses. Hire iGrow.