Search Engine Marketing (SEM) or Pay Per Click Advertising (PPC) allows you be in control of your marketing and reach your target consumer at the exact moment they are looking for your product or service. That's pretty powerful. Very few marketing channels allow you to be in control of how much you spend and who sees your advertising. If you only want to target individuals on search engines searching for "Barbers" within a 15 mile radius of "Louisville, KY" then you can do that. If you only want to spend $500/month on PPC advertising then you can do so.
Very seldom in marketing do you get the opportunity to control how much you want to spend and who you want to target.
As simple as it sounds, SEM is frought with marketing companies and small businesses who don't understand it fully and, as a result, squander precious marketing dollars with little to show. The 2 biggest mistakes typically consist of 1) a complete disregard or misunderstanding of Quality Score and 2) improper budget. PPC advertising isn't just about outbidding your competitors. It's also about a quality ad, a quality user experience, and a quality product or service. The better your "Quality Score" the less you will pay per click and the more consumers you will convert. In conjunction with this, you also you need to be able and willing to spend the correct amount of money to drive results. Too many times do I see marketing companies force small businesses into doing SEM but then setup a budget that's impossible to yield any significant results.
Search Engine Marketing is only as good and as successful as the company running it. That's what makes us different. We actually understand what a successful search engine marketing campaign consists of and have 25+ years of combined experience setting up and managing successful pay per click advertising. We never use a cookie-cutter approach. We work with you directly to develop a unique campaign that will fit your budgetary and business goals and that will work hand in hand with your other marketing campaigns to drive revenue.
Want to know how your marketing stacks up?
Don't fall for gimmicks or false promises. Hire a company that will put your business over their business. Hire a company who understands the difficulties of running a small business. Hire a company that has experience marketing and selling for small businesses. Hire iGrow.