Search Engine Optimization for Small Businesses

How can SEO help drive revenue for my small business?

Search Engine Optimization, or SEO, is focused on tailoring your website to improve listings ("rankings") on search engines in order to drive more traffic to your site and, as a result, increase revenue.  Traffic from search engines without paying is also referred to as "organic" traffic.  But, before we go any further, let me warn you.  If you're reading this page because you think we somehow know Google's secret algorithm and will be able to guarantee to get you on the first page of Google then you're on the wrong site.  No one knows Google's algorithm (except Google) and no one can guarantee to get you on the first page of Google (Google's warning here).  

All we can do is help you develop a site that has the best opportunity to be as visible as possible in search engines.  

Why is visibility in search engines so important?  2 reasons- a) organic traffic is free and b) organic traffic is highly qualified traffic.  With that being said, the biggest mistake small businesses make is focusing their entire marketing strategy on SEO.  This was a sound strategy 10+ years ago but consumers get information from more than just search engines in 2017 so if you're only driving traffic via SEO then you're missing out on a large amount of quality consumers.

We focus on SEO as a piece of your marketing strategy.  Not your entire marketing strategy.  That's our differentiator.  We'll create a unique SEO strategy for you that follows Google's Webmaster Guidelines and current SEO best practices and works hand in hand with your other marketing vehicles in order to drive revenue.

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Hire the right company for your small business marketing.

Don't fall for gimmicks or false promises.  Hire a company that will put your business over their business.  Hire a company who understands the difficulties of running a small business.  Hire a company that has experience marketing and selling for small businesses.  Hire iGrow.